Successful marketing – reducing risks without castrating creativity
Professional marketing management identifies a games strengths, weaknesses and USP in comparison to similar titles. It contributes to decision making processes by providing analytics about the market as well as players wants and needs by projecting how your game would perform under these conditions.
The cliché decision-dictate of marketing over design is notoriously feared amongst development teams – especially by indies. However, fear is always an ill advisor, especially it it is stripping you of a perspective that only exists to reduce your financial risks.
While you can always decide on taking a risk, ignoring it robs you of the decision.